The Street Art Hunt Journey

SAH The Journey FI

This was the project I completed as part of the UX Design course with Career Foundry.  The project was to design a scavenger hunt app.
For the course I was given four project options,  from the four I chose to do the scavenger hunt app.  I made this decision as I thought this project was going to be the most challenging and one I would learn the most from.
Early on I decided to base the scavenger hunt in London and I decided to make the hunts for Londoners to explore the main sights of London.
After talking to other Londoners I realised that Londoners aren’t interested in the main London sights, they are always too busy and full of tourists!  I needed to come up with another idea, another aspect of London that Londoners would want to explore as a scavenger hunt.  I decided to base the app on street art, to give Londoners the opportunity to explore the less touristy parts of London.

img_30391.jpg

The First Challenge

My first challenge was to make the hunts interesting enough for the users to want to come back and complete more hunts.  For this, the initial idea was to focus on the competitive element of a scavenger hunt, to make the users want to complete more hunts to collect more points.

The Second Challenge

Another big challenge was the instructions the users would follow to get to each location.  This would be one of the main focuses of the app and its design would need to be simple, intuitive and very user-friendly.

The Growth of the Project

To find solutions I decided to explore street art itself, I started taking pictures of street art, I asked my friends and family to share their pictures of street art.  I followed street art accounts on Instagram, Twitter and joined groups on Facebook.  I read blogs, watched documentaries, went on street art tours and reached out to street artists.
It was when I started receiving pictures of street art from my friend I realised each came with a story and a memory.  I realised Londoners have a big connection to its street art, they are proud of it and think of it as a big part of London’s identity.
Reading about street art and talking to artists made me realised the art they create is part of their expression and their journey, street artists are a community and their work has a story.
I soon realised I needed to be designing an app for two sets of users, I was designing an app for Londoners that love London and its street art – they are the ones who will be doing the hunts – and I was also designing an app that was representing the street art community itself – they are the ones providing the hunts, they are the ones making this app possible.

 

image002
One of the street art tours I went on.  I recommend Strawberry Tours!

The Real Challenge

I understood that the real challenge of this project was to design an app that would meet the needs of Londoners and would represent the street artists.  It would need to be an app that lets Londoners explore, learn and share the street art they love, and it would also have to represent the street art with respect and integrity.

Answers to the Challenges

It became clear the app needed to be very simple to make the art the main focus of the app, it needed to have space for the art to be showcased.  The app also needed to give the users the opportunity to connect with each other using their completed hunts and photos, it would need to give the users the ability to share, comment and like each other’s photos.
Once I made the decision on the above the rest became simple, I now had a clear direction on the parts of the app I wasn’t sure of before.  After this point, the design, the navigation and the aesthetics of the app were all easy to develop.
IMG_1669
By the street artist DREPH, part of his ‘You Are Enough’ series, portraits paying tribute to his friends who are doing amazing things for their communities.

What I’ve Learned

– I learnt that I wasn’t only designing an app for the Londoners wanting to do a street art scavenger hunt, I was also designing it for the street artists, as it’s their art that’s represented in the app.
– I learnt that when immersing myself in the project, listening, asking questions and starting conversations led to solutions to challenges I didn’t realise I needed to solve. 
– I’ve also learnt that I had a very big team for this project; my friends, family and social network became part of my team, their help was invaluable to the journey and evolution of the project.
– I became very passionate about this project, I have learnt that to be a good UX Designer requires finding the passion in every project.