This was the project I completed as part of the UX Design course with Career Foundry. The project was to design a scavenger hunt app.
For the course I was given four project options, from the four I chose to do the scavenger hunt app. I made this decision as I thought this project was going to be the most challenging and one I would learn the most from.
Early on I decided to base the scavenger hunt in London and I decided to make the hunts for Londoners to explore the main sights of London.
After talking to other Londoners I realised that Londoners aren’t interested in the main London sights, they are always too busy and full of tourists! I needed to come up with another idea, another aspect of London that Londoners would want to explore as a scavenger hunt. I decided to base the app on street art, to give Londoners the opportunity to explore the less touristy parts of London.
The First Challenge
My first challenge was to make the hunts interesting enough for the users to want to come back and complete more hunts. For this, the initial idea was to focus on the competitive element of a scavenger hunt, to make the users want to complete more hunts to collect more points.
The Second Challenge
Another big challenge was the instructions the users would follow to get to each location. This would be one of the main focuses of the app and its design would need to be simple, intuitive and very user-friendly.
The Growth of the Project
To find solutions I decided to explore street art itself, I started taking pictures of street art, I asked my friends and family to share their pictures of street art. I followed street art accounts on Instagram, Twitter and joined groups on Facebook. I read blogs, watched documentaries, went on street art tours and reached out to street artists.
It was when I started receiving pictures of street art from my friend I realised each came with a story and a memory. I realised Londoners have a big connection to its street art, they are proud of it and think of it as a big part of London’s identity.
Reading about street art and talking to artists made me realised the art they create is part of their expression and their journey, street artists are a community and their work has a story.
I soon realised I needed to be designing an app for two sets of users, I was designing an app for Londoners that love London and its street art – they are the ones who will be doing the hunts – and I was also designing an app that was representing the street art community itself – they are the ones providing the hunts, they are the ones making this app possible.